Softhat President is the president of a small agency called Softhat, the agency Chiori Amamiya comes from. When Chiori joined the Love Me Section, he even negotiated with LME to let Chiori stay in his agency because she is their apparent "biggest money maker".
When he made his first appearance, he was seen with dark-colored curly hair and was wearing a black business suit. His eyes were covered with sunglasses. He is described to look like an underworld ojisan by Kyoko.
Nothing much is known about his background.
He then said this matter to Director Anna, but Director Anna said that the studio could be only used that day only. He then said that he'll think of some way to resolve it and handle it.
Then, Kyoko pulls Director's arm and says she will do something about the issue. Director Anna then what Kyoko just said to him to the Sofhat President and was shocked after learning that Kyoko was the one is who is playing Natsu from Director Anna.